Videos in Social Networks

The secrets of this great investment.

Did you know…?

At least 81% of brands are currently doing video marketing, especially in social networks. In this regard, the fact that it is more apt to impact the public between 18 and 34 years of age is highlighted, which can create a connection quickly, directly and emotionally.

Most trends disappear after a short period of time, although video marketing plans to modify the situation.

Since he made his way, he has shown no signs of slowing down. Today, it is the medium of choice with the most preference for marketers when distributing content. The videos are suitable for mobile devices, are presented as an easier format to consume and, in general, have more results than other options available.

Below I will present different proposals for you to start exploring the benefits of showing your brand differently.

Do you want to rise your brand
to another level?

In an E-mail Marketing strategy the inclusion of video is almost magical: it increases the opening rate and decreases the losses by 75%. In the case of landing pages, conversions increase by 80% when they include videos.
In a minute of video you can show the same information as in thousands and thousands of words. The video allows you to explain your message with many more resources and in a much more creative and emotional way. The images, sounds, editing and voiceover are much more effective in telling a story. In addition, it is shown that 80% of users remember a brand much better after consuming videos of it.

As the videos capture the attention, increasing the time spent on our page, and are shared, they benefit from natural positioning. Specifically, they are 50 times more likely to appear on the first page of Google than any other content. A user can spend 5 minutes consuming videos on a brand’s site from their phone (device where the Internet is most consumed).

Online video, and consequently use it for our marketing strategies, is an ongoing revolution that will account for 84% of Internet traffic. A revolution that connects you with your audience, speaking the same language as them, creating the content that interests them and in the format they like. You join?

If you could make any video…
How would it be?


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